# Ritual

## The future of health is clear.

### BuildOptimize

- Custom Theme Development
- UI/UX Design
- App & Feature Integrations
- Ongoing Support

## The future of health is clear.

### Beauty & Wellness

Daily essentials with good intentions, for living life or creating it.

### Technology partners

## About Ritual

Ritual is not about pseudoscience and half-truths. Health fads make their eyes roll. So, when Ritual set out to develop [Essential for Women](https://ritual.com/products/essential-for-women-multivitamin), they wanted something simple, clean, and backed by science. They challenged some of the top scientists to reimagine the daily multivitamin for women. The result is everything a multivitamin should be.

## Project Highlights

Ritual was in a bind, and Simplistic stepped up to launch their site in ten days. For 3 years after the initial site launch, Simplistic worked hand in hand with Ritual’s in-house creative team to iterate on the website and create the experience that you see today. Ritual is now one of the world's most successful wellness brands.

## See our Work

[Our projects](/content/pages/work/index.html)

### Glow Recipe

- Discovery
- UI/UX Design
- Development
- Ongoing Support
- A/B Testing
- Data analytics & insights

[View our work on Glow Recipe](/content/pages/glow-recipe-case-study/index.html)

### Jean Dousset

- Discovery
- Store Experience
- UI/UX Design
- Development
- Ongoing Support

[View our work on Jean Dousset](/content/pages/jean-dousset/index.html)

### Homecourt

- Creative Strategy
- UX/UI Design
- Custom Theme Development 
- Ongoing Support

[View our work on Homecourt](/content/pages/homecourt/index.html)

### STATE

- Discovery
- Store Experience Strategy
- UI/UX Design
- Development
- Ongoing Support
- A/B Testing
- Data analytics & insights

[View our work on STATE](/content/pages/state/index.html)

[Our projects](/content/pages/work/index.html)